A friend of hers who is a florist asks if she can advertise on the site.
We could advertise them in our brochure.
For instance, I could hand carve bird calls and then advertise them only to people who are looking at online content about hand-carved bird calls or who search the Internet for information about hand-carved bird calls.
One friend suggests she advertise on dating sites.
The pay per click (PPC) business is a way to advertise online to people who did a specific search in a search engine like Google or who are viewing content on a certain topic.