A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity

• hype

  1. Excessive publicity and the ensuing commotion:
  2. Exaggerated or extravagant claims made especially in advertising or promotional material:
  3. An advertising or promotional ploy:

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  1. Excessive publicity and the ensuing commotion:
  2. Exaggerated or extravagant claims made especially in advertising or promotional material:
  3. An advertising or promotional ploy:

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• plug

  1. An object, such as a cork or a wad of cloth, used to fill a hole tightly; a stopper.
  2. A dense mass of material that obstructs a passage.
  3. A usually cylindrical or conic piece cut from something larger, often as a sample.

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  1. An object, such as a cork or a wad of cloth, used to fill a hole tightly; a stopper.
  2. A dense mass of material that obstructs a passage.
  3. A usually cylindrical or conic piece cut from something larger, often as a sample.

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• pitch

  1. Any of various thick, dark, sticky substances obtained from the distillation residue of coal tar, wood tar, or petroleum and used for waterproofing, roofing, caulking, and paving.
  2. Any of various natural bitumens, such as mineral pitch or asphalt.
  3. A resin derived from the sap of various coniferous trees, as the pines.

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  1. Any of various thick, dark, sticky substances obtained from the distillation residue of coal tar, wood tar, or petroleum and used for waterproofing, roofing, caulking, and paving.
  2. Any of various natural bitumens, such as mineral pitch or asphalt.
  3. A resin derived from the sap of various coniferous trees, as the pines.

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• puffery

  1. Exaggerated praise, especially when used in publicity.

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  1. Exaggerated praise, especially when used in publicity.

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• publicity

  1. Public interest, notice, or notoriety generated or gained by disseminating information through various media:
  2. The act, process, or occupation of disseminating information to gain public interest:
  3. Information about someone or something that is disseminated through various media to attract public notice:

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  1. Public interest, notice, or notoriety generated or gained by disseminating information through various media:
  2. The act, process, or occupation of disseminating information to gain public interest:
  3. Information about someone or something that is disseminated through various media to attract public notice:

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• promotion

  1. The act of promoting someone to a higher job, grade, or rank, or the fact of being so promoted.
  2. Support or encouragement of the progress, growth, or acceptance of something; furtherance:
  3. Advertising; publicity.

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  1. The act of promoting someone to a higher job, grade, or rank, or the fact of being so promoted.
  2. Support or encouragement of the progress, growth, or acceptance of something; furtherance:
  3. Advertising; publicity.

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• buildup

  1. The act or process of amassing or increasing:
  2. The result of building up:
  3. Widely favorable publicity, especially by a systematic campaign:

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  1. The act or process of amassing or increasing:
  2. The result of building up:
  3. Widely favorable publicity, especially by a systematic campaign:

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• ballyhoo

  1. Sensational or clamorous advertising or publicity.
  2. Noisy shouting or uproar.
  3. To advertise or publicize by sensational methods.

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  1. Sensational or clamorous advertising or publicity.
  2. Noisy shouting or uproar.
  3. To advertise or publicize by sensational methods.

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A public notice

• printed public notice

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• billboard

  1. A panel for the display of advertisements in public places, such as alongside highways or on the sides of buildings.
  2. The advertisement or message posted on such a panel.
  3. An introductory list of highlights from the program or text that follows, as in a broadcast or magazine.

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  1. A panel for the display of advertisements in public places, such as alongside highways or on the sides of buildings.
  2. The advertisement or message posted on such a panel.
  3. An introductory list of highlights from the program or text that follows, as in a broadcast or magazine.

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• poster

  1. A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something.
  2. An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper.
  3. One that posts bills or notices.

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  1. A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something.
  2. An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper.
  3. One that posts bills or notices.

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• placard

  1. A sign or notice for display in a public place.
  2. A small card or plaque, such as a nameplate on a door.
  3. To announce or advertise by means of placards.

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  1. A sign or notice for display in a public place.
  2. A small card or plaque, such as a nameplate on a door.
  3. To announce or advertise by means of placards.

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• bill

  1. An itemized list or statement of fees or charges.
  2. A statement or list of particulars, such as a theater program or menu.
  3. The entertainment offered by a theater.

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  1. An itemized list or statement of fees or charges.
  2. A statement or list of particulars, such as a theater program or menu.
  3. The entertainment offered by a theater.

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• display

  1. To present to view; cause to be seen.
  2. To exhibit ostentatiously; show off:
  3. To show (images or information) on a screen.

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  1. To present to view; cause to be seen.
  2. To exhibit ostentatiously; show off:
  3. To show (images or information) on a screen.

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• publication

  1. The act or process of publishing matter in print or electronic form.
  2. An issue of printed or electronic matter, such as a book or magazine, offered for distribution or sale.
  3. Communication of information to the public:

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  1. The act or process of publishing matter in print or electronic form.
  2. An issue of printed or electronic matter, such as a book or magazine, offered for distribution or sale.
  3. Communication of information to the public:

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• communication

  1. The act of communicating; transmission.
  2. The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.
  3. Interpersonal rapport.

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  1. The act of communicating; transmission.
  2. The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.
  3. Interpersonal rapport.

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• propaganda sheet

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• broadcast

  1. To communicate or transmit (a signal, a message, or content, such as audio or video programming) to numerous recipients simultaneously over a communication network:
  2. To make known over a wide area:
  3. To sow (seed) over a wide area, especially by hand.

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  1. To communicate or transmit (a signal, a message, or content, such as audio or video programming) to numerous recipients simultaneously over a communication network:
  2. To make known over a wide area:
  3. To sow (seed) over a wide area, especially by hand.

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• declaration

  1. An explicit, formal announcement, either oral or written.
  2. The act or process of declaring.
  3. A statement of taxable goods or of properties subject to duty.

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  1. An explicit, formal announcement, either oral or written.
  2. The act or process of declaring.
  3. A statement of taxable goods or of properties subject to duty.

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• notification

  1. The act or an instance of notifying.
  2. Something, such as a letter, by which notice is given.

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  1. The act or an instance of notifying.
  2. Something, such as a letter, by which notice is given.

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• proclamation

  1. The act of proclaiming or the condition of being proclaimed.
  2. Something proclaimed, especially an official public announcement.

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  1. The act of proclaiming or the condition of being proclaimed.
  2. Something proclaimed, especially an official public announcement.

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Anything intended to promote a sale

• puffery

  1. Exaggerated praise, especially when used in publicity.

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  1. Exaggerated praise, especially when used in publicity.

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• hype

  1. Excessive publicity and the ensuing commotion:
  2. Exaggerated or extravagant claims made especially in advertising or promotional material:
  3. An advertising or promotional ploy:

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  1. Excessive publicity and the ensuing commotion:
  2. Exaggerated or extravagant claims made especially in advertising or promotional material:
  3. An advertising or promotional ploy:

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• promo

  1. A promotional presentation, such as a television spot, radio announcement, or personal appearance.

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  1. A promotional presentation, such as a television spot, radio announcement, or personal appearance.

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• classified

  1. Arranged in classes or categories.
  2. Available to authorized persons only, as for reasons of national security:
  3. A classified advertisement.

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  1. Arranged in classes or categories.
  2. Available to authorized persons only, as for reasons of national security:
  3. A classified advertisement.

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• color spread

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• spread

  1. To open to a fuller extent or width; stretch:
  2. To make wider the gap between; move farther apart:
  3. To distribute over a surface in a layer:

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  1. To open to a fuller extent or width; stretch:
  2. To make wider the gap between; move farther apart:
  3. To distribute over a surface in a layer:

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• throwaway

  1. Something designed or likely to be discarded after use, as a free handbill distributed on the street.
  2. A child or teenager who has been rejected, ejected, or abandoned by parents or guardians and lives on the streets.
  3. Designed or intended to be discarded after use:

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  1. Something designed or likely to be discarded after use, as a free handbill distributed on the street.
  2. A child or teenager who has been rejected, ejected, or abandoned by parents or guardians and lives on the streets.
  3. Designed or intended to be discarded after use:

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• trailer

  1. A large transport vehicle designed to be hauled by a truck or tractor.
  2. A furnished vehicle drawn by a truck or automobile and used when parked as a dwelling or office.
  3. A short filmed advertisement for a movie; a preview.

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  1. A large transport vehicle designed to be hauled by a truck or tractor.
  2. A furnished vehicle drawn by a truck or automobile and used when parked as a dwelling or office.
  3. A short filmed advertisement for a movie; a preview.

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• spot

  1. A mark on a surface differing sharply in color from its surroundings.
  2. A blemish, mark, or pimple on the skin.
  3. A stain or blot.

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  1. A mark on a surface differing sharply in color from its surroundings.
  2. A blemish, mark, or pimple on the skin.
  3. A stain or blot.

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• pitch

  1. Any of various thick, dark, sticky substances obtained from the distillation residue of coal tar, wood tar, or petroleum and used for waterproofing, roofing, caulking, and paving.
  2. Any of various natural bitumens, such as mineral pitch or asphalt.
  3. A resin derived from the sap of various coniferous trees, as the pines.

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  1. Any of various thick, dark, sticky substances obtained from the distillation residue of coal tar, wood tar, or petroleum and used for waterproofing, roofing, caulking, and paving.
  2. Any of various natural bitumens, such as mineral pitch or asphalt.
  3. A resin derived from the sap of various coniferous trees, as the pines.

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• blurb

  1. A brief publicity notice, as on a book jacket.

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  1. A brief publicity notice, as on a book jacket.

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• ballyhoo

  1. Sensational or clamorous advertising or publicity.
  2. Noisy shouting or uproar.
  3. To advertise or publicize by sensational methods.

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  1. Sensational or clamorous advertising or publicity.
  2. Noisy shouting or uproar.
  3. To advertise or publicize by sensational methods.

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• plug

  1. An object, such as a cork or a wad of cloth, used to fill a hole tightly; a stopper.
  2. A dense mass of material that obstructs a passage.
  3. A usually cylindrical or conic piece cut from something larger, often as a sample.

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  1. An object, such as a cork or a wad of cloth, used to fill a hole tightly; a stopper.
  2. A dense mass of material that obstructs a passage.
  3. A usually cylindrical or conic piece cut from something larger, often as a sample.

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• want-ad

  1. A classified advertisement.

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  1. A classified advertisement.

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• -ad-

  1. An advertisement.

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  1. An advertisement.

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• endorsement

  1. The act of endorsing.
  2. The signature on a check, contract, instrument, or other document endorsing it.
  3. Approbation; sanction; support:

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  1. The act of endorsing.
  2. The signature on a check, contract, instrument, or other document endorsing it.
  3. Approbation; sanction; support:

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• sample

  1. A portion, piece, or segment that is representative of a whole:
  2. A specimen taken for analysis or testing:
  3. A set of data or elements drawn from a larger population and analyzed to estimate the characteristics of that population.

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  1. A portion, piece, or segment that is representative of a whole:
  2. A specimen taken for analysis or testing:
  3. A set of data or elements drawn from a larger population and analyzed to estimate the characteristics of that population.

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• classified-advertisement

  1. An advertisement, usually brief and composed only of text, listed in a newspaper or magazine or on a website.

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  1. An advertisement, usually brief and composed only of text, listed in a newspaper or magazine or on a website.

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• display advertisement

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• billboard

  1. A panel for the display of advertisements in public places, such as alongside highways or on the sides of buildings.
  2. The advertisement or message posted on such a panel.
  3. An introductory list of highlights from the program or text that follows, as in a broadcast or magazine.

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  1. A panel for the display of advertisements in public places, such as alongside highways or on the sides of buildings.
  2. The advertisement or message posted on such a panel.
  3. An introductory list of highlights from the program or text that follows, as in a broadcast or magazine.

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• broadside

  1. The side of a ship above the water line.
  2. All the guns on one side of a warship.
  3. The simultaneous discharge of these guns.

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  1. The side of a ship above the water line.
  2. All the guns on one side of a warship.
  3. The simultaneous discharge of these guns.

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• handbill

  1. A printed sheet or pamphlet distributed by hand.

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  1. A printed sheet or pamphlet distributed by hand.

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• flier

  1. One, such as an insect or bird, that flies with wings.
  2. The pilot of an aircraft.
  3. A passenger in an aircraft:

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  1. One, such as an insect or bird, that flies with wings.
  2. The pilot of an aircraft.
  3. A passenger in an aircraft:

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• circular

  1. Of or relating to a circle.
  2. Shaped like or nearly like a circle; round.
  3. Moving in or forming a circle.

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  1. Of or relating to a circle.
  2. Shaped like or nearly like a circle; round.
  3. Moving in or forming a circle.

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• window display

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• display

  1. To present to view; cause to be seen.
  2. To exhibit ostentatiously; show off:
  3. To show (images or information) on a screen.

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  1. To present to view; cause to be seen.
  2. To exhibit ostentatiously; show off:
  3. To show (images or information) on a screen.

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• publicity

  1. Public interest, notice, or notoriety generated or gained by disseminating information through various media:
  2. The act, process, or occupation of disseminating information to gain public interest:
  3. Information about someone or something that is disseminated through various media to attract public notice:

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  1. Public interest, notice, or notoriety generated or gained by disseminating information through various media:
  2. The act, process, or occupation of disseminating information to gain public interest:
  3. Information about someone or something that is disseminated through various media to attract public notice:

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• notice

  1. The act of noting or observing; perception or attention:
  2. Respectful attention or consideration:
  3. A written or printed announcement:

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  1. The act of noting or observing; perception or attention:
  2. Respectful attention or consideration:
  3. A written or printed announcement:

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• announcement

  1. The act of making known publicly.
  2. Something announced.
  3. A broadcast message, especially a program note or commercial.

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  1. The act of making known publicly.
  2. Something announced.
  3. A broadcast message, especially a program note or commercial.

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• commercial

  1. Of or relating to commerce:
  2. Engaged in commerce:
  3. Relating to or being goods that are produced and distributed in large quantities.

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  1. Of or relating to commerce:
  2. Engaged in commerce:
  3. Relating to or being goods that are produced and distributed in large quantities.

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