A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
"puffery." YourDictionary, n.d. Web. 14 January 2019. <https://thesaurus.yourdictionary.com/puffery>.
puffery. (n.d.). Retrieved January 14th, 2019, from https://thesaurus.yourdictionary.com/puffery
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