See buildup in Webster's New World Roget's A-Z Thesaurus II
also
build-up noun
The act of increasing or rising:
aggrandizement, amplification, augment, augmentation, boost, enlargement, escalation, growth, hike, increase, jump, multiplication, proliferation, raise, rise, swell, upsurge, upswing, upturn. See increaseThe result or product of building up:
accretion, development, enlargement, multiplication, proliferation. See increaseA systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
advertisement, ballyhoo, promotion, publicity, puffery. (Informal) pitch, plug. (Slang) hype. See knowledge
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