A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
advertisement, buildup, promotion, publicity, puffery. (Informal) pitch, plug. (Slang) hype. See knowledgeTo make known vigorously the positive features of (a product):
advertise, build up, cry (up), popularize, promote, publicize, talk up. (Informal) pitch, plug. (Slang) push. See knowledgeTo increase or seek to increase the importance or reputation of by favorable publicity:
boost, build up, enhance, promote, publicize, puff, talk up, tout. (Informal) plug. (Slang) hype. See knowledge
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