See publicize in Webster's New World Roget's A-Z Thesaurus II
verb
To increase or seek to increase the importance or reputation of by favorable publicity:
ballyhoo, boost, build up, enhance, promote, puff, talk up, tout. (Informal) plug. (Slang) hype. See knowledgeTo make known vigorously the positive features of (a product):
advertise, ballyhoo, build up, cry (up), popularize, promote, talk up. (Informal) pitch, plug. (Slang) push. See knowledge
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