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Synonyms for hype


noun
(Slang)

A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:

advertisement, ballyhoo, buildup, promotion, publicity, puffery. (Informal) pitch, plug. See knowledge
verb
(Slang)

To increase or seek to increase the importance or reputation of by favorable publicity:

ballyhoo, boost, build up, enhance, promote, publicize, puff, talk up, tout. (Informal) plug. See knowledge

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