See allure in Webster's New World Roget's A-Z Thesaurus II
verb
To direct or impel to oneself by some quality or action:
appeal, attract, draw, entice, lure, magnetize, take. (Informal) pull. See likeTo beguile or draw into a wrong or foolish course of action:
entice, inveigle, lure, seduce, tempt. Idiom: lead astray. See persuasion
noun
The power or quality of attracting:
allurement, appeal, attraction, attractiveness, call, charisma, charm, draw, enchantment, enticement, fascination, glamour, lure, magnetism, witchery. (Informal) pull. See like
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