See enticement in Webster's New World Roget's A-Z Thesaurus II
noun
The power or quality of attracting:
allure, allurement, appeal, attraction, attractiveness, call, charisma, charm, draw, enchantment, fascination, glamour, lure, magnetism, witchery. (Informal) pull. See likeSomething that attracts, especially with the promise of pleasure or reward:
allurement, bait, come-on, inducement, inveiglement, invitation, lure, seduction, temptation. See like
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