incentive, cause, purpose, object, inducement, aim, goal, motivation, incitement, stimulus, rationale, basis, ground, occasion, consideration, idea, impulse, lure, spur, goad, what makes one tick*, angle*; see also cause 1, incentive, reason 3. See syn. study at cause.
A basis for an action or a decision:
An element or a component in a decorative composition:
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