These write ups revealed information on upcoming cast changes, storylines and teasers of the upcoming week's episodes, but the details were limited in order to whet the appetite of the fans.
The provocative and unusual setting served only to whet the appetite; it was the introduction of frontal nudity to Brazilian television that made this series stands out in local ratings.
In reality, they are just trying to whet your curiosity about the message so that you pay for a "premium" level membership that will let you see what it says.
At the end of the day, it really depends on your specific needs and preferences, but there are many notable cell phones and smartphones sold through Verizon Wireless that will certainly whet your mobile whistle.
The summary should give just enough information to whet their appetite to read the larger document; while being thorough enough to provide key insight into the main points of the report or business plan.