Even worse than the financial and personal damage caused by this hoax was the damage it caused to research conducted by serious investigators, such as the Bigfoot Field Researchers Organization (BFRO).
hoax warnings do not deviate far from this pattern.
The New Orleans police department was eventually overwhelmed with so many phone calls asking about the rumor that they published a web site explaining that the story was a hoax.
Most people thought it was a promotional hoax as Mariah's album E=MC2 had just been released and Cannon has no less than four movies due out some time this year.
After meeting witnesses and staff personally, they found no reason for the staff or owners to hoax the video for extra publicity since the business did not desire extra publicity.