Modern woven wool feels much softer and friendlier than that.
This contributes to a lower cost of ownership, making the car a little friendlier for your wallet.
In the late 1800's, festival organizers urged communities to remove some of the scary components of the celebration to make them friendlier for children.
With the passage of time and ale, the men grew friendlier and the buxom wenches lovelier - and tongues grew looser.
Organic fields are also thought to be friendlier to birds and other wildlife.