It's a very common and very deceptive ploy to use "star power" to lure you into trying a diet that may, or may not, be designed for optimal health and nutrition.
In essence, the crossover vehicle first used as a marketing ploy evolved by each auto manufacturer's production of what they considered to be a crossover based on seating, driving maneuverability, and interior family-themed features.
As part of the main character's ploy to make robbers think his house was occupied, cardboard silhouettes "dance" to the song as Christmas lights twinkle, proving anyone can get caught up in its infectious beat.
Many speculated that the move to join the highly rated television show was a public relations ploy to take attention off of her pending divorce settlement.
Each Christmas he teams up with his partner in crime, Marcus, to portray Santa and his trusty elf at department stores, a ploy that allows Marcus to case the store while Willie mangles every child's dream of meeting Santa Claus.