Another word for watchword

Her name was a watchword for the progressive faction.
This doctrine became the watchword of the moderate Hussites who were known as the Utraquists or Calixtines (calix, the chalice), in Bohemian, podoboji; while the more advanced Hussites were soon known as the Taborites, from the city of Tabor that became their centre.
This principle became the watchword of the entire school of Saint-Simon.
Some of the water is sprinkled on him five times, and he drinks of it five times from the palms of his hands; he then pronounces the Sikh watchword given above and promises adherence to the new obligations he has contracted.
In his Indian budget speech of 1913 he remarked with true insight that the watchword of the future was cooperation between the Government and the governed in India; the difficulty was that in India men of the 20th century lived side by side with men of the 5th.

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