To Luther's doctrine of the ubiquity of Christ's body he opposed that of the presence and activity of the Holy Spirit in the church.
They were allowed to hold land and were encouraged to become - what their ubiquity qualified them to be - the merchant princes of Europe.
Zwingli attacked the weakest part of Luther's theory - the ubiquity of the body of Christ; and Luther attacked Zwingli's exegesis of the words of the institution.
Microsoft came late to the party, but they also developed a streaming capability in their Windows Media Player, and with the ubiquity of the Windows Platform it became used constantly.
This required a doctrine of Ubiquity, or the omnipresence of the body of Christ extended in space, and therefore of its presence in the communion elements.