There are conscious thoughts that you're aware of and subconscious ones that you're not.
His " will " is instinct, impulsive feeling, a " will to live," not indeed unconscious, but often subconscious, without idea, without reasoning about ends and means, yet pursuing ends - in short, what he calls, after K.
He did not believe that the conscious and subconscious functioned in opposing ways and that, in fact, dreams were a way to see how we truly felt since we think the same way when we are asleep as we do when we are awake.
There are different reasons for this, including the need to keep company with people who can supply this drug as well as a subconscious psychological need to somehow make the deviant behavior acceptable by peers.
Most Nintendo innovations became industry standards -- the d-pad, analog sticks, shoulder buttons, etc. Nintendo's ideas are laced deeply within the gaming subconscious and they hold a fuzzy nostalgic corner of many gamers' hearts.