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Effective Advocacy Skills - using the buzzword " effective " is quite accurate for these pages from Head Injury Hotline.
While ' CRM ' is the current buzzword for customer service, there are really two very simple things involved here.
Patient empowerment is fast gaining currency, not just as a political buzzword but as a clinical model.
Transformation has become the popular buzzword in the Defense Department.
Like any trendy new buzzword, this trend is borne partly of our desire to break free.