The reason is, that in order to depose them with some show of legality, it was necessary, as a preliminary, to convict them of heresy, and it began to be seen that their tenacity of power, and the ruses by which they evaded the necessity of abdicating, however harmful might be their consequences, did not in themselves constitute a clearly-defined heresy.
To make up for their " loss leader " they'll try various ruses particularly getting you to buy their insurance policies.
The television show ' Inside edition ' ran a segment showing various ruses to lure women out of malls.
Looking for a child or pet, or simply befriending the householder, are other ruses that have been used.
These are popular ruses in use in the United States.