Nintendo could no longer just sit back and own over 90% of the market; Sega wanted a big piece of that pie.When Sonic the Hedgehog hit shelves in 1991, Sega abandoned its old mascot -- Alex Kidd -- in favour of a new blue friend.
Designers got to work by analysing the 'flaws' of Nintendo's mascot, who when stripped to his basic elements is essentially a plumber that jumps on his enemies and slowly progresses through the mushroom kingdom.
Building on the popularity of the original Nintendo Entertainment System (NES), the company with Mario as its mascot jumped into the 16-bit era with the Super Nintendo Entertainment System, or the Super Famicom as it was called in Japan.
Just like the cheerleaders have certain cheers that they do at various points during a game, the school mascot can also have certain cheers that he or she does to either the school fight song, or during a certain play on the field.
A typical mascot costume comes with an oversized character mascot head with see-thru eye mesh, a furry bodysuit with attached tail and miniature brandy barrel, large paw-like mittens with hidden openings, and a pair of foot covers.