To make up for their " loss leader " they'll try various ruses particularly getting you to buy their insurance policies.
One of the marketing strategies these retail stores and online stores use is the loss leader strategy.
Once there, the retailer hopes that the customer will purchase additional items to replace some of the profit lost from the purchase of the loss leader.
Often, the monitors that come with the package deals are whatever is left over in the store, last year's model, or a generic loss-leader brands with poor features.