Thus we may contrast the favourable Judaean view of Jehoshaphat with the condemnation passed upon Ahab and Jezebel, whose daughter Athaliah married Jehoram, son of Jehoshaphat.
The earliest certain reaction against Baalism is ascribed to the reign of Ahab, whose marriage with Jezebel gave the impulse to the introduction of a particular form of the cult.
The cult of the Baal of Tyre followed Jezebel to the royal city Samaria and even found its way into Jerusalem.
He married Jezebel, the daughter of the king of Sidon, and the alliance was doubtless the means of procuring him great riches, which brought pomp and luxury in their train.
The tragic murder of Naboth (see Jezebel), an act of royal encroachment, stirred up popular resentment just as the new cult aroused the opposition of certain of the prophets.