But because each is perfect, each has value - and since the gold-rush days of the web are over, it has become more and more difficult to get that perfect name because others have found them first.
In the 1849 Californian Gold Rush she joined the armada of ships rushing to San Francisco.
And the gold rush continued as the baton was handed over to her fellow Welsh compatriots at the IPC Belgian European Trials.
Ski special: Canadian gold rush Whistler and Vancouver will host the 2010 Winter Olympics.
Also, in 1885 there was a gold rush at Hall's Creek 100km to the south, bringing an influx of miners.