The ripple effect they want to cause is fear.
According to the model, once the business person starts telling people, s/he is paid a percentage of the ripple effect you create.
The Byzantine stitch creates a ripple effect when worked in two colors.
It also creates a ripple effect when worked in two colors; however, one row is worked over just one square while the other row is worked over two.
However, the demise of Napster would send a ripple effect through other peer-to-peer networks and the Powers That Be would soon take their copyright lawsuits to OpenNap, as well.
