Another word for persuasiveness

Undoubtedly, there are more non-profits than grants available, and so courses should focus on both the quality and persuasiveness of your writing.
He had a great reputation as an orator, and is characterized by Ennius as "the quintessence of persuasiveness" (suadae medulla).
In his persuasiveness as an orator and his charming personality lay the secret of his power.
There have been many more effective orators, for lack of imaginative suppleness prevented him from penetrating to the inner mind of his hearers; defects in delivery weakened the intrinsic persuasiveness of his reasoning; and he had not that commanding authority of character and personality which has so often been the secret of triumphant eloquence.
He spoke as if those bullets could not kill him, and his half-closed eyes gave still more persuasiveness to his words.

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