His duties have expanded exponentially as the Millionaire Matchmaker series has unfolded, and he does a considerable amount of public relations, sales, and advertising as well.
Plenty of Fish takes its role as a matchmaker seriously, with tests designed to help you get what you "really" want, as opposed to what you think you want.
VH1 Tough Love is a dating reality show with a twist; instead of simply hooking up a bunch of singles and seeing what happens, women who are unlucky in love receive intense training and counseling from Steve Ward, a professional matchmaker.
The matchmaker should be familiar with other clients' requirements and wish lists, too, so you aren't paired up with someone who was expecting a 6' tall marathon runner when you're 5'5" and don't even own running shoes.
An updated version of the traditional matchmaker concept, ABC's reality show The Bachelor presents one very lucky single guy with 25 beautiful bachelorettes from which to choose his perfect mate.