You're trying to play matchmaker again, aren't you?
His duties have expanded exponentially as the Millionaire Matchmaker series has unfolded, and he does a considerable amount of public relations, sales, and advertising as well.
Plenty of Fish takes its role as a matchmaker seriously, with tests designed to help you get what you "really" want, as opposed to what you think you want.
Steve has an impressive professional record as a matchmaker.
You are playing matchmaker.