We will all become the gatekeepers for content coming into our homes ", it says.
In rural areas the private exchange system which involves a small number of key gatekeepers takes on crucial importance.
This is not to say that such studies should be avoided, a position often assumed by approval committees and other gatekeepers.
Candidates should be comfortable moving past gatekeepers, speaking with decision makers and understand the process of selling over the phone.
There are two key information gatekeepers in this process.