"Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish," writes Chris Brogan, social media expert and co-author of Trust Agents.

Many pros such as Chris Brogan recommend carrying around notebooks and paper just to jot down ideas as they occur to you, so that when you are next connected to the Internet you can expand on them.

Since the focus is on business, even the simple updates can become lucrative, though, and that's why Chris Brogan, a social media expert, recommends the status update as the number one tool to making LinkedIn work for you.

Chris Brogan stresses that the true "gold" of LinkedIn lies in the recommendations, which need to be genuine and business related.