In Footloose, Lori Singer portrayed Ariel Moore, daughter of a small-town Bible-thumping pastor who has helped to make dancing and rock music illegal in the area, due to a tragedy that happened years before.
Suddenly, its name no longer seemed appropriate, so Farm Bureau Mutual shed its small-town cloak and became Nationwide Insurance.
This type of small-town specialty store approach takes full advantage of word-of-mouth type of marketing and personal referrals.
This South Carolina city has a lot of appeal for seniors who want a mild climate and small-town values.
American Family Insurance started with a small-town idea and grew into a nationwide insurance company.