If you've ever scoured the hair color aisle in any major supermarket or beauty supply store, you've most likely seen a swatch guide filled with confusing numbers and alluring names to define a color formula.
Purchasing hair pieces without glancing at a swatch is a major risk, particularly because many computer monitors may have their settings either too bright or too dark to relay colors accurately.
Singularity: Although distinguished watchmakers like Tissot had already pioneered plastic bands and cases, Swatch was the first company to create plastic watches with varied colors and patterns.
The company will be based in the city of Beil, Switzerland and will be chaired by Swiss billionaire Nicolas Hayek, who is also the chairman of the executive board at Swatch Group AG.
Swatch watches are known as a trendy watch worn by upper and middle class suburbanites, but the Swatch collectibles are also popular with the crowd that just loves watches with precision and lots of style.