He started the company with six watchmakers on his staff in a small workshop in the town of La Chaux-de-Fonds.The word "Movado" means "always in motion" in Esperanto.
Esperanto is an international language invented in 1887 by a Polish doctor named L.L. Zamenhof.
The name Movado means 'always in motion' in the international language of Esperanto, which defines perfectly the ethos of the company.