Return to Top of SEO Glossary PPC Abbreviation for P ay P er C lick.
It provides details on the promotional activities the company plans to do, such as direct mail, email marketing, SEO marketing, social media and social networking, print advertisements, radio and television commercials and trade shows.
People who are SEO savvy may even decide to pull together their own SEO package, but if you don't have that background or ingenuity, then purchasing a package complete with a number to call when you need help is the smart way to go.
Quite simply they were not abiding by Googles guidelines for SEO.
In fact, SEO is absolutely vital to your search engine marketing success.