No one knows what the cause of breastmilk jaundice is.
The marketing code aims to protect infant health by controlling the marketing of artificial milks and other baby foods, which replace breastmilk.
This is because follow-on formulas are not breastmilk substitutes.
First baby formula is based on the main protein which is naturally found in breastmilk; this protein is called whey.
Breastmilk tends to keep infants satiated for a smaller period of time, so a baby may wake every two or three hours for his next feeding.