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Local pop culture can by usefully hyped through the Westminster publicity megaphone.
While iPhone is hyped up as a "fun" phone, don't forget about its practicality.
The movie was so hyped, so anticipated, everybody has an opinion about it now that the wait is over.
Of course, the root of the segment is not the service itself - though Twitter.com is hyped, it's also acknowledged that the hype comes from sources outside the company itself.
The risk factors appear to be hyped, with bold transfer deal dun, arbitration and the Alive & Kicking appeal always ongoing.