ALA-SHEHR (anc. Philadelphia), a town of Asia Minor, in the Aidin vitayet, situated in the valley of the Kuzu Chai (Cogamus), at the foot of the Boz Dagh (Mt.
Jeff Boz - Also a co-founder, attended USC but left in order to pursue his professional beach volleyball dreams.
Boz also has a business background in real estate.
Larry Rudolph - Better known for managing Britney Spears career, Rudolph is the Co-President of the L.A. store along with Jeff Boz.