Using this is probably only effective in a minor way not many people want to join a bandwagon of guilt.
However even Mr Murdoch seems to be keeping his options open by jumping on the latest Internet bandwagon.
There are also proposals from think tanks, which climb on board the same bandwagon.
You've decided that you want to jump on the eCommerce bandwagon.
It's wise to follow the trends, but don't jump on a fashion bandwagon if you know that particular fad isn't flattering to your body.