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The word bosu is an acronym for "both sides up" or "both sides utilized."
The word Asics is an acronym derived from the Latin phrase Anima Sana In Corpore Sano, which means "A Sound Mind in a Sound Body," and serves as the philosophy for the company.
One of the best things to try is to learn as many symbols as you can and refer to this article and other text message acronym web sites the next time you receive a text message you can't decipher.
I've extended the Indian food analogy even further and come up with the acronym PEPPER.
Any man who contacts you based on this acronym should know that, and if he doesn't, it may be time to move on to the next contestant!