You have heard it called a different name, perhaps powder foundation or 2-in-1 coverage makeup.
One final benefit to 2-in-1 is its tendency to look natural.
If you've tried 2-in-1 hair care products in the past with unsatisfactory results, perhaps you'll find that Wen products have a cult-like following for good reason.
The Cleansing Conditioner also serves as a 2-in-1 product, reducing the additional cost of a deep conditioner.
I received a Shark 2-in-1 Vac-Then-Steam from Euro-Pro and was pleasantly surprised to see firsthand how easy it is to use and how well it works.