What began as a simple concept to reinvigorate the failing Swiss timepiece industry while carving a contemporary niche for the company, has now achieved cult collectability status among watch lovers and fans of pop culture.
In some cases, the exposure can be damaging (at least temporarily), but for a celebrity whose star is fading, the publicity can reinvigorate their career or at least put their name in the news again.
Snoop Dogg is not a B-List celebrity hoping to reinvigorate his career with a reality series.
If used for this purpose, flirting can reinvigorate a marriage that has grown stale.
To such work Benson at once devoted himself; and did more perhaps than any other man to reinvigorate cathedral life in England.