See inducement in Webster's New World Roget's A-Z Thesaurus II
noun
Something that causes and encourages a given response:
encouragement, fillip, impetus, impulse, incentive, motivation, prod, push, spur, stimulant, stimulation, stimulator, stimulus. See causeSomething that attracts, especially with the promise of pleasure or reward:
allurement, bait, come-on, enticement, inveiglement, invitation, lure, seduction, temptation. See like
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